Promotions, DM join for better targeting

Article Abstract:

With growing divergent audiences, it has become necessary for direct marketing to combine with sales promotions, to form an effective targeted campaign, which has far reaching effects. Also with development of technology and extensive use of database and increasing costs, it is financially more viable for the two to join hands and work towards a common goal.

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Innovation will help overcome potpourri of issues

Article Abstract:

A glimpse at the performance of direct marketing in 2005 is presented and the trends for future are predicted. Positive implications of technological innovations on direct marketing are also examined. In 2006, these innovations are likely to mitigate problems relating to list business.

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Search's role in DM campaigns

Article Abstract:

Significance of online search engines in direct marketing campaigns is discussed.

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