Printer revamps, targets e-businesses that want to mail offline

Article Abstract:

Outlook Group Inc, a Neenah, WI-based print production firm, has restructured its operations and refocused itself on producing direct mail pieces for electronic businesses that want to send offline mail. As part of the firm's restructuring efforts, the printing, packaging, mailing and production facilities were consolidated. In addition, fast business-to- business software was purchased by the firm to offer clients a single solution to their direct mail needs.

author: Heine, Christopher
Printing, Printing industry, Outlook Group Inc.

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National Beauty opens first offline store, plans mores

Article Abstract:

National Beauty Corp, formerly Beautymerchant.com Imc, has opened its first retail store in Boca raton, FL, and plans to open more centers nationwide under the moniker Beautyworks USA. The firm, which has operated as a cosmetics and fragrance retail Web stand-alone since 1999, has been owrking with Standard Capital SA Inc for seven months to raise capital for its offline expansion.

author: Heine, Christopher
Facilities & equipment, Tobacconists, Tobacco Stores, National Beauty Corp.

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Roots find Olympic Gold Online

Article Abstract:

Apparel marketer Roots sales have increased 20 percent leading up to Winter Olympics in the present year. Roots has used online marketing as a major strategy like buying key words at the major search engines, e-mail campaigning, etc,.to improve its sales.

author: Heine, Christopher
Marketing procedures, APPAREL AND OTHER TEXTILE PRODUCTS, Planning, Marketing, Clothing industry, Company marketing practices, Company business planning, Winter Olympics, 2006 AD

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