E-mail appending can raise match rates

Article Abstract:

Methods for developing efficient customer e-mailing lists are discussed.

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DM Techniques to Sell Hi-Tech Products

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Industry analysts said that direct marketing is a crucial aspect of online retail businesses. Armonk, NY-based International Business Machines Corp. uses a targeted customer relationship program, which is called IBM SW Premier Club, to manage its list of high-level customers.

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Print Firm Pleased With Response Despite Timing of the Last Drop

Article Abstract:

Despite the terrorist attack of September 11, 2001, ReflexBlue Design was able to send out most of its magazine format advertisements, and the responses have so far been positive. The company has also temporarily changed its policy about phoning companies in Manhattan and Washington, DC.

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