Phobo promotes to niche sites

Article Abstract:

Phobo.com of Irvine, CA, is using a mix of online marketing to drive traffic to its recently launched niche sites, www.boatingonly.com and www.insanitysauce.com. The company is promoting its network of interactive sites by incorporating information and links to them in its e-mail newsletter. The monthly newsletter is distributed to several hundred thousand recipients who opted to receive information and promotions from www.boatersworld.com, www.ritzcamera.com and www.fishingonly.com, among other Phobo sites.

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Auto sites strike procurement deal

Article Abstract:

Parts.com, a provider of marketplace and software solutions for the automobile parts industry, and eAutoclaims, a business-to-business firm that aims to reduce automotive repair costs paid by insurance firms, in May 2001 formed a marketing alliance. The five-year agreement enables Palm, Harbor, FL-based eAutoclaims and its network of 2,500 body shops to use Parts.com dealer network to buy mechanical parts. Sanford, FL-based Parts.com has a network of 2,700 dealers across the US.

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USA Networks Acquires Expedia

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New York, NY-based USA Networks Inc. has acquired Redmond, Wash.-based Expedia Inc. The merger, which will add three million new customers to USA Networks' database, is part of the cable TV company's strategy to expand into the online travel sector.

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