Article Abstract:
Phobo.com of Irvine, CA, is using a mix of online marketing to drive traffic to its recently launched niche sites, www.boatingonly.com and www.insanitysauce.com. The company is promoting its network of interactive sites by incorporating information and links to them in its e-mail newsletter. The monthly newsletter is distributed to several hundred thousand recipients who opted to receive information and promotions from www.boatersworld.com, www.ritzcamera.com and www.fishingonly.com, among other Phobo sites.
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Article Abstract:
Travelocity and MasterCard International have formed a marketing alliance that will feature the latter as the payment brand on Travelocity's Web site. Both companies have also launched a co-branded credit card that would reward MasterCard members with points and money towards future purchases every time they use their cards on Travelocity's Web site. The two companies have also started a sweepstakes with vacations to Europe, Hawaii or the Caribbean as the top prizes.
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Article Abstract:
Cambridge, Ont.-based TravelActive.com announced that its campaign to promote special offers from travel agencies has been successful. TravelActive.com, which is led by chief executive officer Russell Currie, has partnered with travel agencies in the country's fourteen major regions.
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