Article Abstract:
JC Penney Company Inc is planning to sell its direct marketing services, JCPenney Direct Marketing Services Inc, along with its life insurance subsidiaries, to Dutch insurer Aegon NV for $1.3 billion in cash. Under the deal, the companies will also create a 15-year strategic marketing alliance to offer an expanded range of financial and membership service products to JC Penney's customers. JCPenney Driect Marketing Services Inc sells life, health, accident, disability and crredit insurance as well as membership services products to various credit card files.
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Article Abstract:
Big Flower Holdings Inc has agreed to be sold under a $1.9-billion re- capitalization deal with Thomas H. Lee Co that will fold it into a new company, BFH Merger Corp. Analysts are uncertain about the impact of the merger on investors of the commercial printing and marketing firm. The re- capitalization will give Big Flower shareholders $30 for every company share, in addition to preferred stock with a face value of $5.25 each as well as warrants to purchase stock in Big Flower.
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Cadmus Communications Corp, based in Richmond, VA, will sell its Cadmus Direct Marketing division to Hawkeye Communications, a New York, NY-based privately held marketing services holding firm. The agreement calls for Hawkeye Communications to keep Cadmus Direct in Charlotte, NC, and add the title of CEO to Cadmus Direct President Dennis Duffy. Cadmus Direct will also operate as a wholly owned division of Hawkeye Direct Marketing Services, a unit of Hawkeye Communications.
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