Paper debuts Session-based ad buys

Article Abstract:

New York Times Co.'s Internet division New York Times Digital launched a new online advertising model recently which moves the basic ad-buy measure from impression to session. This model called Surround Sessions allows sequential ads from an individual advertiser to follow a user through his session on www.nytimes.com.

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USOC Web Sweepstakes Aims to Bolster Database

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Wynnewood, Penn.-based RealTime Media Inc. has designed a Web site for the U.S. Olympic Committee. The online site, which offers users an opportunity to participate in a sweepstakes contest, is part of the USOC's plan to expand its database.

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Audio book club taps Dotomi for online work

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Audio Book Club Inc. would use Dotomi Direct Messaging to deliver permission-based messages through banner advertisements to its membership. The technology would allow the club to send personal messages to its members making several offers.

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