Open rates are down but conversion is up, doubleclick finds
Article Abstract:
New York base DoubleClick E-mail in its 'Q2 2005 E-Mail Trend Report' has reported a 36 percent decrease in e-mail open rates. The survey also found a strong presence of catalog marketers and conversion rates.
author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Commodity & service prices, Prices and rates, Company pricing policy, Email marketing
Some say SEO brings higher ROI, others can't tell, i Prospect finds
Article Abstract:
Search marketers gave a mixed opinion about the usage search engine optimization brings high returns on investments. The survey was conducted by iProspect and Jupiter Research.
author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Text search and retrieval software, Returns (Retail trade)
Trends in order processing and fulfillment
Article Abstract:
The new technological and managerial trends in order processing and fulfillment operations of mail order businesses are discussed.
author: Colletti, AnnMarie
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Management dynamics, Management, Forecasts and trends, Market trend/market analysis, Company business management, Order picking systems, Order picking
subjects list: United States, Surveys, Direct marketing, Mail-order industry, Mail order business, Industry forecasts
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