New methods to increase deliverability

Article Abstract:

Catalogers must be careful to weed out bad addresses. In this age of increasing postal rates deliverability is increasingly important.

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Use one database for all channels

Article Abstract:

Print and online catalogs should be managed together for greater profitability.

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Deliveries on schedule, but sales dip

Article Abstract:

Catalogers report that the 2001 holiday mailing season is progressing smoothly.

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