NFL scores a touchdown with database, DM initiative

Article Abstract:

The National Football League (NFL) said in Oct 2000 that its personalized catalog mailing introduced earlier is showing positive results. Products included in the team-customized NFL Shop catalogs range from apparel men, women and children to tailgate items. Through Apr 2001, the NFL will send catalogs to 8 million customers and prospects. The main component of the catalog campaign is two different databases, which are both managed by Sports Illustrated.

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Apply hygiene to your e-mail database

Article Abstract:

Details about bad list database and the methods to deal with undeliverable data are discussed.

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Build a fraud-free, quality database

Article Abstract:

Guidelines for managing quality in databases marketing industry are presented.

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