Dessert cataloguer shifts focus to fun
Article Abstract:
Cheryl & Co.'s Halloween 2001 catalogue promises a return to fun in the mail-order company's direct-marketing strategies.
author: Kalinoski, Glenn J.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Direct Marketing, Cheryl and Co.
Pet - care cataloger pounces after a cautious 2003
Article Abstract:
The pet - care products catalog company Doctors Foster and Smith have scaled down their operation in 2003 due to uncertain economic conditions and beginning of the war in Iraq. This year the company has dropped record number of catalogs at 2.9 million copies and seen a growth in average sale per copy at $77.
author: Kalinoski, Glenn J.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Sales, profits & dividends, Other Miscellaneous Nondurable Goods Wholesalers, Nondurable goods, not elsewhere classified, Veterinary & Pet Supplies Wholesale, Dog and cat food, Marketing, Company sales and earnings, Company earnings/profit, Company marketing practices, Pet supplies industry
More search participation, no DMD overlap will help boost catalog attendance
Article Abstract:
The 21st annual Catalog Conference and Exhibition scheduled to be held at McCormick Place in Chicago on May 3 - 5, 2004 is expected to be a success with 382 booths than last year. The details regarding the conference are discussed.
author: Kalinoski, Glenn J.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Illinois, Conferences, meetings and seminars, Chicago, Illinois, Trade shows
subjects list: United States, Mail order business, Mail-order industry, Retail mail order management software
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