SpeciaLists, Naviant plan co-op for young families

Article Abstract:

SpeciaLists is marketing a new targeted coop in fall 2000. Naviant is sponsoring the co-op mailing called The Naviant High-Tech Young Families Co-Op. The directory will be vertically targeted to a young family audience which consists of 100% bona fide, qualified, targeted prospects. SpeciaLists is also promoting the SpeciaLists Young Families Web Directory whose members include SmarterKids.com, OneStepAhead, The Children's Place.com and PetSmart.com.

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eJewish MotherE humor boosts mailer

Article Abstract:

The direct mail campaign created to promote an off-Broadway play Jewtopia, two man seeking Jewish wives has been a hit and is getting great reviews. The artwork is interesting and makes one smile with the highlight being a request to the recipient to call the playwrights mothers with their real phone numbers listed.

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Medicare revamp increase insurance mailers to agents

Article Abstract:

According to new report released by media monitoring firm Compremedia, the direct mail campaigns from health insurers to agents has increased considerably in 2004. About 1000 insurance firms have launched direct marketing to their agents.

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