Marketers watch mobile communications soar

Article Abstract:

Marketing companies participating in advertising industry annual trade show Ad:tech have pressed on using mobile marketing as a effective marketing tool. Complete details in this context are discussed.

author: Dilworth, Dianna
Advertising, Usage, Conferences, meetings and seminars, Marketing industry, Industry forecasts, 2006 AD

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Family grocer gets friendly response from mobile offers

Article Abstract:

Impact of using new technologies on the sales of Chevy Chase Supermarkets and the ease that mobile marketing has created for its consumers is discussed.

author: Dilworth, Dianna
Marketing procedures, Supermarkets and Other Grocery (except Convenience) Stores, Grocery stores, Supermarkets, Methods, Technology application, Customer relations, Business performance management

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Mobile marketing carries trap doors

Article Abstract:

The loopholes in mobile marketing campaigns are discussed.

author: Dilworth, Dianna
Management dynamics, Management, Company business management

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subjects list: United States, Mobile marketing, Forecasts and trends, Market trend/market analysis
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