Marketers want content listings separate from search

Article Abstract:

The search marketing executives expressed that the content listings and search listings should be treated as two separate items and marketed accordingly. The content listings' conversion rates are far behind the search listings and the content list will grow in importance only in the coming years.

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Winery uses e-mail to spur online sales

Article Abstract:

The winery Stag's Leap, used Vertical Response, San Francisco, an outsourced e-mail marketing provider, to create and send campaigns through its iBuilder self-service e-mail publishing tool. A complication faced by their mail strategy involves state regulation prohibiting wine shipments.

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Claria files countersuit against Bean

Article Abstract:

The advertising company, Claria filed a lawsuit against L. L. Bean. It alleged that the cataloger was engaged in anti-competitive practices by filing lawsuits against four of its advertisers.

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