Limit target acquisition cost
Article Abstract:
The costs a cataloger incurs for acquiring a new customer is analyzed. The way to curtail these costs and the method for determining the optimal cost of the new customer are discussed.
author: Hague, George
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Economic aspects, Retail mail order management software
Co-op mailers, DMA compile lists to trim offers sent to the deceased
Article Abstract:
The need for mailing services to be extremely cautious about its mailing lists so that these lists do not include names of deceased people is emphasized.
author: Bremner, Kristen
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Public affairs, Social aspects, Records and correspondence, Dead, Dead persons
One answer, one database
Article Abstract:
The effective usage of databases to keep track of customer orders and queries in mail order businesses is discussed.
author: Ehrilch, Matthew
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Management dynamics, Management, Usage, Customer service, Company business management, Databases, Support services, Database, CD-ROM catalog, CD-ROM database
subjects list: United States, Mail-order industry, Mail order business, Customer relations
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.