Article Abstract:
The emergence of digital one-time programming (OTP) has reduced the costs of rerecordable modules used with sound-based direct-mail pieces. Direct marketers can now enjoy high-quality custom sound and quick turnaround because the sound can be stored and recorded digitally. The OTP technology can be recorded in large or small quantities resulting in customized sound in a matter of days. The use of digital technology does away with the sound limitation of the OTP modules, making the final sound as close as possible to the original.
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Article Abstract:
Wal-Mart Stores Inc has made arrangements to allow Montgomery Ward and Co credit cardholders to replace their cards with Wal-Mart branded cards. Montgomery Ward filed for bankruptcy in Dec in the wake of a below-average holiday sales that caused it to shut down. The Monogram Credit Card Bank of Georgia, the isssuer of the Montgomery Ward credit card, started mailing Wal-Mart credit cards to Montgomery Ward's card holders on Mar 5, 2001.
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Article Abstract:
Plow and Hearth, a furniture cataloger and retailer, has diclosed that it intends to better tie its online strategy with its catalog and three retail stores when it relaunches its Web site in Sep 2001. The company wants to provide a logical online version of the offline catalog that conveys the brand image but allows the online customer to leverage it. Its Web site, plowheart.com already accounts for 20% of the sales of the company.
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