InfoWorks offers new knowledge platform

Article Abstract:

InfoWorks, a Rapp Collins Worlwide subsidiary, has launched a new customer knowledge platform products to increase its range of information-based marketing consulting services. The product is a customer relationship management system that will let the company's customers to execute programs in a more focused way based on important client data. Also featuring propensity models, the platform matches the right products to the right customers, and its attrition models predict which customers are at risk.

Process, Physical Distribution, and Logistics Consulting Services, Marketing Consulting Services, InfoWorks

Meredith plans Hispanic lifestyle/shelter magazine

Article Abstract:

The introduction of Siempre Mujer, the first lifestyle and shelter magazine for Hispanic women by Meredith Corp. publisher of Better Homes and Gardens is discussed.

Targets & Markets, General & Consumer Periodicals, Meredith Corp., General interest magazines, Hispanic American market

All In bets everything with magazine launch

Article Abstract:

The launch of 'All In' magazine is discussed. The magazine is targeted towards poker enthusiasts.

Special Interest Periodicals, Marketing, Company marketing practices, Special interest magazines, All In (Periodical)