ICOM readies spring packaged-goods mailing to household database

Article Abstract:

Toronto, Ontario-based ICOM Information and Communications Inc is already preparing a package-fulfillment program called TargetMail to 30 million households for a spring 2000 mailing across the US. The target households are those that are featured in ICOM's TargetSource database and that responded to the firm's TargetBase survey which is sent twice a year. Every season, the survey changes its questions which pertain to packaged goods and pharmaceutical companies.

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Firstmark begins BTG mail effort

Article Abstract:

A mail campaign is started by Firstmark Inc. in order to introduce mailing list and data base management services to its rapidly growing business-to-government client services. The Firstmark's databases and list help the government contractors to shorten timelines between idea generation.

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Database effort yields winnings in loyalty promotion

Article Abstract:

Penn National Gaming Inc. (PNGI) runs casinos, race tracks and off-track wagering. It received about 37% response to the direct mailers regarding appreciation nights sent to its loyalty program. PNGI's operations and their marketing strategies are detailed.

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