Other List Company enhances file

Article Abstract:

The Other List Company Inc has introduced the Z-24-enhanced Support Plus file of more than 235,000 last-24-month buyers. The file contains the names of buyers of support hosiery, comfort shoes and other health-related items, who are 79% female and mostly older than 50 years. Through the enhancements, mailers can select product affinity from categories such as healthcare, shoes, gardening, women's apparel, food and jewelry.

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List professionals anticipate decline in mailings for the fall

Article Abstract:

Mailing list professionals expect a significant reduction in direct mail campaigns in fall 2001 due to an uncertain US economy. Mailers are also reeling from disappointing sales in Feb and Mar 2001, and mailings for the June through September period may be lower by 5% from the corresponding period in 2000. The succeeding October to November time frame would also be down by 2%, according to observers. In situations like these, list professionals should be proactive and flexible and negotiate better deals to help clients keep their circulation as much as possible.

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Holiday sales show Internet is taking its place in list industry

Article Abstract:

Increased Internet sales and soaring postage and paper prices are drawing the attention of list professionals to look at web for customer acquisition strategies. Catalogers and direct marketers are also vying for Internet services.

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