Article Abstract:
Real estate agents and brokers are now using wireless communications as a means of marketing office spaces. Two companies, Captivate Network Inc of Westford, MA, and Next Generation Network of Eden Prairie, MN, are installing state-of-the-art flat panel monitors on some of the US' busiest elevators. The monitors will feature continually updated video news, weather, stock information and sports and will serve as the platform for some of the most highly targeted marketing campaigns in the real estate industry.
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Article Abstract:
Columbia House Co, a music club venture between Sony Corp and Time Warner Inc, is shifting its selling strategy away from negative-option selling. The change in strategy is in response to changes in consumer buying habits and a sales slowdown. The company, however, said it will continue to provide with negative-option mailings those customers who are still responding to the company's original music club program.
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The Hartford Financial Services Group Inc of Hartford, CT, will employ innovative direct marketing or co-partnering programs to boost its brand identification. The company is one of the top providers of group life insurance, commercial insurance insurance and reinsurance services. The company is currenty using business-to-business partnering programs that focus on locally integrated direct mail initiatives based on independent vendor modeling.
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