Give lead generation some respect

Article Abstract:

Generating leads plays a crucial role in direct marketing by helping sales personnel to identify prospective customers and close deals with them. Seven valuable tips for generating leads are presented.

Author: Rieck, Dean
Management dynamics, Direct Marketing, Direct Marketing Services, Other Direct Selling Establishments, Direct selling establishments, Direct Sales Organizations, Management, Company business management, Sales personnel, Salespeople

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Bernbach's insight on advertising

Article Abstract:

William Bernbach was credited for ushering in the "creative revolution" in advertising during the 1950s and 1960s. The wisdom and fundamentals of Bernbach are listed

Author: Rieck, Dean
Evaluation, Beliefs, opinions and attitudes, Advertising, Bernbach, William

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Tools for creating great guarantees

Article Abstract:

Tips for creating and using a guarantee in direct mail are presented.

Author: Rieck, Dean
Direct Mail Advertising Svcs, Direct Mail Marketing, Usage, Direct mail advertising, Direct-mail advertising

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Subjects list: Methods, United States
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