Article Abstract:
Retailers can wisely invest in computer systems if they thoroughly analyze their current level of technology usage prior to making computer purchases. The first level refers to entrepreneurs who are totally inexperienced with the use of computers. Their purchases will usually be motivated by a fear of obsolescence. During the second stage, entrepreneurs shop for software to enhance the capabilities of their computers. At the third stage, they begin to network their computers. During the final stage, retailers treat the computer system as an extension of their managerial functions.
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Article Abstract:
Sales automation can be achieved by simply investing in computers and contact management system software and learning how to run them. These tools have proven that they can speed-up the sales process and improve sales performance. Hence, traditional manufactured housing retailers and salespersons should change their negative attitude towards sales automation and be quick in adopting it for this will provide them with the competitive advantage they seek.
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Article Abstract:
The use of computers by the manufactured housing industry is discussed, focusing on their move from the back office to the sales floor.
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