Article Abstract:
Wells Fargo is embarking on a multi-pronged direct mail and telemarketing program that is designed to promote its new co-branded commercial credit card to small businesses. The credit card, called the Ford Motor Co BusinessCare MasterCard, is intended for several purposes. First, it has a multipurpose function that combines purchasing, travel and fleet cards. It is also intended for companies that use Ford trucks to manage their fleets using less paperwork.
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The Reader's Digest Association Inc will offer a Reader's Digest-brand credit cards to its customers under a deal with First USA, a Charlotte, NC-based financial services marketer. Under the agreement, both companies will get revenues in both fixed and variable components, according to Reader's Digest spokesman Stephen J Morello. Aside from a fee charged to new cardholders, First USA's affinity programs usually get a percentage of each transaction made on the cards.
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General Electric Capital Corp will introduce a bold direct marketing campaign for the JCPenney credit card, which Plano, TX-based department store company JCPenney Company Inc agreed to sell to the Stamford, CT- based financial services provider. Plans for the credit card would include improving its usage terms and marketing the card to new customers, according to GE Capital spokesman John Oliver.
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