Article Abstract:
Direct Media founder Dave Florence has bought back the firm he founded in Greenwich, CT from Conway, AR-based Acxiom Corp, a database services provider. The acquisition lays to rest reports centering on the ownership status of Direct Media. Reports also circulated in the business community that Direct Media and Acxiom were not in good terms because of a severe culture clash. Although Florence negotiated the acquisition, he will not be part of the ownership group but will instead serve as Direct Media's CEO.
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Article Abstract:
Marketing Services Group Inc (MSGI) announced in Apr 2000 that it has acquired mailing list service provider Coolidge Co. Coolidge, which reportedly had revenues of $12 million in 1999, will be consolidated with MSGI's other New York-based list businesses, namely Steven-Knox and Associates and Metro Direct. The consolidation is expected to be completed by May 1, 2000.
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Article Abstract:
Direct Media (DM) founder and chairman Dave Florence said a deal to sell the business-to-business division of the mailing list company to its management is close to being reached. The consumer division, which represents around half of DM's business, is likely to remain with Acxiom Corp, the Conway, AR-based data-services giant. Florence said the plan is to first reorganize the consumer division before negotiating its acquisition from Acxiom.
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