Article Abstract:
e-businessReady.com, an SEI Group Inc subsidiary, is luring customers to register for a program at its Internet community by promising to give away 20% of SEI shares. The firm has already prepared 50 million E-Shares that users will earn through registration, evaluating software by e- businessReady's clients and referrals. Commission Junction will serve as the third-party auditing agency to disburse the E-Shares.
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Article Abstract:
Discover Card, a general purpose credit and financial services card company based in Riverwoods, IL, has announced it will use direct mail and statement inserts to support its promotion, dubbed as "FeelGood Fridays." Under the FeelGood Fridays campaign, which will run until Nov. 13, 1998, cardmembers are offered the chance to win a $100 bonus award everytime they make purchases on Fridays through Nov. 13, 1998, using their Discover cards. Winners will be randomly picked and will be notified through their monthly statements.
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Interactive Innovations plans to introduce I-Stars, a keyword-triggered pop-up advertisement on consumers who are searching online. The pop-up ads are unattached to both advertisers of search pages and Web portals. The four-inch-square pop-up ad will remain on screen until the searcher has clicked its cancel, entry or remind me button. A fourth option allows the user to call directly the telemarketing center. Karl Zetmeir, Innovations president, expects a 20% response rate from online searchers.
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