Federated consolidates catalogs, Web sites into direct division

Article Abstract:

Federated Department Stores Inc has created a new division called Federated Direct to integrate and handle its e-commerce and catalog operations. The direct-to-consumer brands that the division will be managing include Macy's By Mail, Fingerhut Cos, macys.com and Bloomingdale's By Mail. Federated Direct consolidation of Federated's direct-to-consumer operations will result in a database that contains 58 million names.

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Interpublic consolidates direct response media

Article Abstract:

One of the world's leading advertising agency holding companies Interpublic Group of Companies is in the process of consolidating its direct response media planning and buying operations into a distinct division with $400 million in billings. The move is seen as presenting a challenge for small media outlets.

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The Marketing Store opens Hispanic division

Article Abstract:

Chicago based The Marketing Store has opened new division 'The Marketing Bodega', this new division is targeted towards Hispanic market segment.

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