Article Abstract:
AntiqueParlor.com has unveiled a multichannel marketing campaign designed to build brand awareness and increase traffic to its Web site. The antique retailer sent out 6,000 direct-mail pieces to people whose names were registered on an infoUSA list of those interested in antiques. AntiqueParlor also put out 10,000 e-mails to people whose names were on a list of 650,000 wealthy homeowners in Los Angeles and Orange County. The e-mail recipients have annual incomes of at least $150,000.
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Article Abstract:
Topdeq USA is mailing 1.4 million catalogs in the northeastern US to generate sales and promote its new Web site. The company, the American division of Germany's Topdeq Holding GmbH, started mailing the catalogs to small and medium-sized businesses in Jan 2001. The mailings focused on businesses in New York, New Jersey and Pennsylvania. Topdeq plans to conduct two more mailings in 2001, which will target the states of Massachusetts, Virginia and Maryland.
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Article Abstract:
Kawasaki Motors generated a response rate of more than 20% for its e-mail marketing campaign. The Japanese motorcycle maker sent the audio-enabled and video-enable e-mails to more than 30,000 consumers. Half of the e- mails promoted Kawasaki's Good Times sweepstakes while the other half contained information about a Good Times giveaway. Kawasaki said 28% of recipients responded to the sweepstakes e-mails while 19% responded to the giveaway promotion.
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