Online video retailer debuts direct service

Article Abstract:

Online video retailer BigStar Entertainment will start its personalized e- mail service called BigStar Direct. The new service will provide marketers with targeting, segmenting and reporting capabilities for sending customized messages to customers and monitoring results down to the individual level. The service can also scale to hundreds of thousands of customized e-mail per hour and can mail messages in text, HTML and AOL formats.

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Brann Worldwide debuts U.S. teleservices division

Article Abstract:

British direct marketing agency Brann Worldwide has opened its own teleservices division in the US called BrannContact, which will offer three levels of services to clients. These are consulting services, which will review clients' contact channels; transactional telemarketing, which will manage outbound and inbound calls; and facilities management services, which will place its own employees in clients' call centers. Steve Marsh has been appointed as Senior VP and Director of BrannContact.

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Eprize service aims to safeguard online contests from fraud

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Interactive promotions agency Eprize is introducing a new service to cut the number of fraudulent entries in online promotions.

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