Article Abstract:
The Japanese Ministry of Finance will deregulate financial services in Japan that would enable US companies to better compete in direct selling of insurance policies in the country. In July 1998, the Finance Ministry will lift price controls on insurance policies and allow firms to charge customers under their own discretion. However, Japanese people prefer Japan-based insurers over foreign companies due to security reasons. Foreign companies also find it difficult to hire sales agents that are competent to sell their policies. The imminent deregulation could mean savings of as much as 30% for DM-sold policies for Japanese consumers.
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Article Abstract:
Germany's direct marketing industry has been at the forefront of a series of legal changes in the country that are aimed at liberalizing its legal framework. One of the most important is the new data protection law. The new draft has scrapped a provision in the old draft that required direct marketers to reveal the source of their data on the envelope. Also, an EU e-commerce directive is repealing two laws passed in the 1930s that have shackled much direct marketing activity.
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Article Abstract:
The Dutch direct marketing industry is thriving and holds potential in cross-border direct marketing. Innovative is a term that commonly describes direct marketers in the Netherlands, whether they be in international database, mailing or fulfillment services. Moreover, the Netherlands boasts of a well-organized telecommunications, roads and postal infrastructure, as well as stable relations between labor and industry.
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