'Cyber Monday' joins shopping calendar

Article Abstract:

National Retail Federation's Shop.org has named the Monday after thanksgiving as Cyber Monday. The object is to give the day an identity similar to Black Friday, which represents the first Friday after thanksgiving. Cyber Monday will indicate the official start of the online holiday season to the consumers.

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Isobar buys iProspect for $50 Million

Article Abstract:

The details Isobar Communications LLC, marketing services network, buying iProspect Inc, search engine marketing firm, is discussed. The details of various services offered by iProspect are discussed. Isobar is created by Aegis Group PLC of Britain.

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Draft gives DM upper hand in FCB merger

Article Abstract:

Details of direct marketing agency Draft Inc.'s future merger with branding agency Foote Cone & Belding are presented. The merger reaffirms marketers' increasing shift towards direct and measurable marketing channels.

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