Country home gets renovation for the fall

Article Abstract:

Meredith Corp.'s Country Home magazine got an elaborate makeover and extensive marketing in a multimillion-dollar effort to maintain and expand its leadership in the category. A mailing to consumers was planned once the makeover was disclosed and the sales staff has video presentations about the magazine's readership to attract the advertisers and prospects.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Art and Antiques magazine gets contemporary look

Article Abstract:

The redesigning efforts made to Art & Antiques magazine regarding editorial and marketing circulations in order to attract younger readers are discussed. The marketing efforts like online selling and targeting youth clubs are also mentioned.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Town and country travel goes on a quest

Article Abstract:

Town & Country magazine published by Hearst Magazine targets the cream of travelers and likes to call itself a luxury magazine. It is doing comfortable business and focused on overseas travel inspite of 9/11.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: