Chilcutt Direct increases roster of its hunting and fishing files

Article Abstract:

Chilcutt Direct Marketing has added six new files to its hunting and fishing categories. The American Cooner catalog contains 19,800 active subscribers who are interested in racoon hunting while the Boundary Waters catalog has 20,800 active buyers of outdoor gear. The Hunter's Horn list has 7,800 active subscribers who are aficionados of fox and coyote hunting using hounds. The Kevin's Gun & Sport Goods catalog contains the names of 38,000 active buyers of gun while the South Carolina Outdoor Databank contains the names of 268,500 outdoor enthusiasts.

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FedEx Ground expands home service

Article Abstract:

FedEx Ground in Feb 2001 opened new FedEx Home Delivery terminals in 85 US cities in response to growing demand for the residential-only delivery service. The 85 terminals expand the coverage of the FedEx Home Delivery network to 70% from 50% of the US population. In June 2000, the FedEx Corp subsidiary announced an accelerated expansion plan including opening 150 FedEx Home Delivery terminals and achieving full US coverage by Sep 2002. The second phase will expand the network to serve 80% of the US population by September.

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Museum of direct marketing: the case

Article Abstract:

The need of launching a museum of direct marketing by Direct Marketing Association to help marketers is emphasized.

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