Centrobe partners with Abacus Direct

Article Abstract:

Customer management firm Centrobe of Boulder, CO, has announced a service partnership with direct mail service firm Abacus Direct Corp of Westminster, CO. Under the deal, Centrobe's publishing clients will be given lower-cost access to the Abacus Direct's cooperative database called Abacus Alliance. The database offers data enhancement, marketing research, prospecting, optimization and modeling based on information from 88 million households.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Merkle Direct Marketing partners with E.piphany

Article Abstract:

Merkle Direct Marketing Inc and San Mateo, CA-based E.piphany Inc have formed an alliance for the marketing of E.piphany's E.4 business software solution. Under the terms of the deal, database marketing service provider Merkle has agreed to be a ceritifed application provider for the E.4 software. E.piphany's E.4 software allows companies to mine customer databases in order to create effective marketing strategies.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Transcontinental direct mail marketing, mail models

Article Abstract:

Rob Young, chief executive of direct marketing giant Transcontinental Direct presents his mail advertising models adopted by his company.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: