IMarket deepens BTB sales, marketing database

Article Abstract:

IMarket Inc, based in Waltham, MA, has included a new database from its data partners to establish a comprehensive business-to-business database. Incorporated into the company's software suite and zapdata.com, iMarket's Internet business division, the database now includes information on an additional one million US businesses from Dun and Bradstreet Corp. This brings the total number of companies available to 12 million.

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CRM, database vendors on track but cautious of slowing economy

Article Abstract:

It is business as usual for companies selling database marketing services and CRM solutions despite gloomier economic reports. However, many are preparing for a downturn in business. Some believe that the products, services and solutions that they offer tend to be even more important in a slowing economy since they are focused on helping clients' communications become more effective, more targeted and work harder.

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Harte-Hanks Debuts CRM Database, Sales Tool

Article Abstract:

San Antonio, Texas-based Harte-Hanks Inc. has a new market intelligence database that offers data on CRM-related program scopes. Harte-Hanks' new database, which is used for customer relationship management programs, will conduct market research by telephone.

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