Broader selection behind Adidas deal
Article Abstract:
Sports apparel giant Adidas-Salomon AG has finalized a deal to acquire Reebok International Ltd. for 3.8 billion dollars. The deal comes as a strategy to capitalize on Adidas's product diversity.
author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Acquisitions & mergers, Mergers, acquisitions and divestments, Company acquisition/merger, Reebok International Ltd., RBK
Nike targets men with second catalog title
Article Abstract:
Sports apparel manufacturing giant Nike has launched a new catalog targeting young men. This new catalog Nike Training features American football team Atlanta Falcon's Michael Vick.
author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Forecasts, trends, outlooks, Marketing procedures, Services information, Targets & Markets, Forecasts and trends, Nike Inc., Market trend/market analysis, Personalities, Football, NKE, Young men, Target marketing, Service enhancement
Adidas readies apparel catalog launch of '06
Article Abstract:
The details pertaining to the working of Adidas on apparel catalog, which is to be launched in the coming year 2006, are presented.
author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Services development, Company service development, Service development
subjects list: United States, Germany, adidas-Salomon AG, Athletic shoe industry, Catalogs, CD-ROM catalog, Catalogues
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