Brann Richmond allies with Screen4me

Article Abstract:

Richmond, VA-based Brann Worldwide has partnered with permission-marketing company Screen4me Corp to launch tools for direct marketers. Under the deal, Brann's office will offer Screen4me's products to clints for high- response-rate campaigns using both direct mail and e-mail. The campaigns will include tolls for customized marketing lists, campaign analysis and real-time feedback. The partnership would allow companies to from better relationships with their consumers and help direct marketeres run campaigns with greater efficiency.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Deregulation fuels energy mailer in NJ

Article Abstract:

The electrical energy for large commercial users in New Jersey was deregulated for years. The power supplier Select Energy Inc. used a direct mail campaign, where they informed prospects about the unpredictable energy costs.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

KFC tests check, coupon combo mailer

Article Abstract:

Yum Brand's KFC restaurant chain used Tribune Direct Marketing's Check Tracker system in a unique way to collect customer response data. It sent 250,000 mail pieces to a prospect list rented from compilers.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: