Article Abstract:
AZ Direct Marketing Bertelsmann, Bertelsmann's direct marketing unit, has been renamed AZ Bertelsmann Direct. The new name will bring along with it several independent companies which have been operating under the former name. The independent companies include Meyer Direct in Hamburg, Richard Scholz Direktwerbung in Berlin and Hanover, a call center and general DM operation, RMA Rhein-Main-Address in Bad Homburg. The companies will now operate as units of AZ Bertelsmann Direct. According to the company's CEO, Dr. Heinz Dallmer, it is about time that the company create an innovative and uniform image.
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Article Abstract:
The emergence of the Internet has had a negative impact on French direct marketing agencies as their clients used the World Wide Web to look for help elsewhere. Direct marketing budgets were slashed as traditional ways of conducting a direct mail campaign were abandoned in favor of telemarketing. Those with a strong presence on the Web are management consultants such as Anderson and call centers such as American firm Convergys, which has invested heavily in databases and database mining.
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Article Abstract:
California Gov Gray Davis rejected a bill that would require online retailers to collect taxes on their sales even if they do not have any physical presence in the state. The legislation, which was strongly opposed by direct marketers, would require retailers doing business in the state to collect taxes even if the orders are coursed electronically. Davis was expected to veto the bill since he was on record generally opposed to Internet taxation.
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