Article Abstract:
Harry and David sends recipient list mailing to its customers and profits by generating a response rate of over 50%. The package includes a catalog and a completed order form with the name and address of the friend or relative to whom the customer sent a gift the previous season. It serves as a reminder of the product that they bought, the time they bought it and to whom they sent it. The technique has proven that one of the easiest ways of maintaining customer loyalty is to provide consistent reminders.
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Article Abstract:
Minneapolis, MN-based bedroom furniture, beds and accessories retailer Select Conmfort Corp began mailing its 27-page, premiere catalog in Jun 2000 to 725,000 customers and prospects who had inquired about its products either online or in a retail store. The catalog markets bedroom furniture for adults, as well as beds, mattresses, robes, sleepwear, pillows and mobiles for children and infants. The 13-year-old retailer also expects to use the catalog to announce new store openings.
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Article Abstract:
Manchester, VT-based mail order and catalog house Orvis Inc signed a multi-year marketing agreement with automobile manufacturer Volvo Cars of North America Inc in Aug 2000. The deal calls for Volvo to advertise in Orvis' catalog. Orvis, in return, will use Volvo cars in its advertisements and promotions. Both companies consider the deal a good fit because their customers share common values, a commitment to quality and a concern for the environment.
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