Animation used in Tribune campaign

Article Abstract:

The advertising efforts of Chicago Tribune magazine, which used animation and graphics, are discussed. The animation, which shows how someone's day is made better by reading the magazine, is presented. The television, prints, outdoors and direct marketing of the magazine and its readership statistics are summarized.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Jenny Craig aims to snare early dieters

Article Abstract:

Health services firm Jenny Craig Inc. is launching a new advertising campaign for attracting potential customers. This integrated campaign will be featuring television actress Kirstie Alley.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

NBA stars assist FedEx global campaign

Article Abstract:

The advertising campaign of FedEx Corp., using National Basketball Association Players, is presented.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: