Animation used in Tribune campaign

Article Abstract:

The advertising efforts of Chicago Tribune magazine, which used animation and graphics, are discussed. The animation, which shows how someone's day is made better by reading the magazine, is presented. The television, prints, outdoors and direct marketing of the magazine and its readership statistics are summarized.

Illinois, Labor Distribution by Employer, Usage, Newspapers, Statistics, Animation (Cinematography), Newspaper circulation, Chicago Tribune (Newspaper)

Jenny Craig aims to snare early dieters

Article Abstract:

Health services firm Jenny Craig Inc. is launching a new advertising campaign for attracting potential customers. This integrated campaign will be featuring television actress Kirstie Alley.

United States, HEALTH SERVICES, Health care industry, Television actors and actresses, Television actors, Jenny Craig Inc., Alley, Kirstie

NBA stars assist FedEx global campaign

Article Abstract:

The advertising campaign of FedEx Corp., using National Basketball Association Players, is presented.

Contracts & orders received, Private Mail & Express Services, Couriers and Messengers, Air courier services, Contracts & orders let, Contracts, Contract agreement, Courier services, Express delivery services, FedEx Corp., FDX, National Basketball Association Players Association