AmEx handles local funds in UAE

Article Abstract:

American Express Co has launched its first local-currency credit card in the United Arab Emirates in early May 2001. The company selected its American Express Blue credit to be the local currency card, handling all billing and payment in dirhams. It was chosen because of its appeal with young professionals who are comfortable with the Internet. American Express is marketing the card through direct mail campaigns, newspaper advertisements, magazine inserts and banner ads on the Internet.

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Galaxy to offer weather, interactive TV and football

Article Abstract:

Galaxy Latin America, a satellite television services provider, has added two weather channels to its programming in May 2000. These channels are El Canal del Tiempo and The Weather Channel-Brasil. At the same time, Galaxy signed an agreement with Open TV to use its technology to provide Galaxy subscribers with interactive television services by the second half of the year. The company has also renewed its contract with NFL for the broadcast of games from Europe.

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DRTV spots rack up international sales

Article Abstract:

KitchenArt's first international DRTV campaign for its Select-A-Spice Auto-Measure Carousel spice storage system has relulted in sales exceeding 150,000 in australia and the Middle East.

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