AccuData offer targets ad agencies

Article Abstract:

AccuData America has launched a direct mail campaign in Mar 2001, to generate agency leads for its strategic partnership program. The mailing targets full-service agencies and the larger direct response agencies. The mail piece includes a free handbook titled, 'Connecting With the "Onliners" - Insider Data Selection Secrets That Work.' The book was written in a question-and-answer format and features case studies.

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Alloy insert programs offer a fountain of youths

Article Abstract:

Alloy Inc., a car manufacturing company is inserting its Campus Trial Pak into some non-traditional areas including a dialogue with students that would eventually lead them to car purchases. With nine insert media programs, more than 65 million insert opportunities are planned to annually reach the youth market through sampling programs, package inserts and catalog blow-ins/bind-ins.

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Card packs ensured access to insurance agents

Article Abstract:

Insurance industry specialized business-to-business database firm Agent Media has been successfully releasing insurance agents database through card packs. The company has mailed about 60,500 cards in California and 10,000 in Illinois.

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