Accountability is on its way

Article Abstract:

Executives, David Daniels from JupiterResearch, Dave Lewis from StrongMail Systems, Greg Martz from The Motley Fool, Mathew Seeley from CheetahMail and Charles Stiles from Time Warner's AOL, share their opinions on issues influencing the performance of e-mail marketers and vendors.

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Adding audio podcasts to e-mail

Article Abstract:

Steps to create podcast audio files that can be added to email content for increasing open and click-through rates are presented.

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First impressions of reputation

Article Abstract:

Management of successful initial e-mail marketing campaign is discussed.

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