Academy finds teens with right stuff

Article Abstract:

The U.S. Coast Guard Academy's effort to generate interest among exceptional high school junior students to join the U.S. Coast Guard services proved successful. Out of 35,166 male respondents 720 of them agreed and out of 16,334 female respondents 463 of them agreed to join the academy.

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Tests yield right formula for health plan provider

Article Abstract:

Mark Owen, Vice President and General Manager at Medica, Minnetonka, had clear goals for his company's ongoing prospecting, as it markets its Medicare Health Plan membership. He expected a 5 percent response rate for the current phase, which uses eight direct mail formats.

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Spiegel cuts 255 jobs, continues hunt for buyer

Article Abstract:

Spiegel Group is eliminating 255 positions at Spiegel Catalog and its corporate service operations. The company is also negotiating with prospective buyers of Spiegel Catalog.

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