Article Abstract:
Abercrombie and Fitch of Reynoldsburg, OH, announced recently that it will remove a controversial two-page story entitled "Drinking 101" from its new magazine catalog, the A&F Quarterly. The cataloger cited that it does not encourage underage drinking or binge drinking. The article put the company in the national spotlight when Mothers Against Drunk Driving publicly criticized the said piece and called for recall of the catalog on NBC's "Today" show. Sales of A&F Quarterly reportedly went up 40% from the first quarter. However, the cataloger states that the increase can not be attributed directly to the controversy as the magalog's circulation has risen steadily since its debut in 1997.
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Article Abstract:
Successories, an Aurora, IL-based cataloger and retailer, is set to roll out a new catalog of recognition awards and a series of solo mailings of small motivational books. The company will drop 500,000 each of both mailers on Sept. 1, 1998, to names culled form its house file and outside lists. The book series includes titles such as "Teamwork, Action Steps for Building Powerful Teams," "Anatomy of a Leader," and "Motivation Lombardi Style." Meanwhile, the new 32-page recognition catalog will include awards made in a range of materials such as crystals, granite and brass. The awards will bear Successories artwork and engraved tags.
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Mid America Designs, based in Effingham, IL, released its first Volkswagen catalog in spring of 1998. The initial Mid America Volkswagen catalog was sent to 125,000 people, whose names came from car magazine subscription lists and motor vehicle registration lists. The 68-page catalog, which was laid out horizontally and measured 8 inches by 10 1/2 inches, offers parts and accessories as well as merchandise related to air-cooled Volkswagens built between 1950 and 1979. Mid America intends to drop in September 1998 the second Volkswagen issue that will include a supplement dedicated to the new Beetle.
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