Article Abstract:
Abercrombie and Fitch of Reynoldsburg, OH, announced recently that it will remove a controversial two-page story entitled "Drinking 101" from its new magazine catalog, the A&F Quarterly. The cataloger cited that it does not encourage underage drinking or binge drinking. The article put the company in the national spotlight when Mothers Against Drunk Driving publicly criticized the said piece and called for recall of the catalog on NBC's "Today" show. Sales of A&F Quarterly reportedly went up 40% from the first quarter. However, the cataloger states that the increase can not be attributed directly to the controversy as the magalog's circulation has risen steadily since its debut in 1997.
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Article Abstract:
Mortgage lender Rock Financial Corp of Bingham Farms, MA, has announced that it will close 12 of its remaining 15 branches, a few months after launching an online site at www.rockloans.com in Jan 1999. The company will move into a new 110,000-sq-ft corporate headquarters that house a 50,000-sq-ft, 400-seat Web/call center. Rock Financial, has boosted its telephone training and invested in sophisticated technology before making the shift to an online- and telephone based operation.
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Direct channel computer marketer Micron Electronics Inc of Nampa, ID, has launched a new system that allows customers to learn from each other's behavioral data. The new system integrates several call centers and e- commerce software tools from Net Perception of Minneapolis, MN. Net Perceptions Inc's Recommendation Engine creates a knowledge base of consumer-buying patterns which is available for use by customers navigating Micron's Web site.
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