AAA bolsters tracking of members, relevance of e-mails
Article Abstract:
The goals and benefits of New Jersey's auto club giant AAA's marketing strategy of initiating more newsletters online are discussed. It is expected to increase e-mail relevance, deliverability and performance.
author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
INSURANCE CARRIERS, Insurance industry, American Automobile Association
Weather channel and Aruba Tourism team on mobile ads
Article Abstract:
The Aruba Tourism Authority plans to offer interactive ads on the Weather Channel Inter-active's Mobile Internet pages. The details of the new ways are analyzed.
author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Tourist offices
E-mail marketing
Article Abstract:
Developing email delivery and click-through rates has accelerated hip-hop women's wear label Baby Phat's online sales.
author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
APPAREL AND OTHER TEXTILE PRODUCTS, Women's Apparel, Women's and Girls' Cut and Sew Apparel Manufacturing, Usage, Clothing industry, Women's clothing, Email marketing, Baby Phat
subjects list: United States, Marketing, Company marketing practices
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