A challenge for retailers

Article Abstract:

Manufactures are expressing concerns that the Grow Boating marketing ad campaign that will be launched in Miami, on February 16, may not really enhance the sport unless the initiative is supplemented by improved dealer services. They opine that if dealers adopt certification standards and consumer bill of rights, it would ensure the success of the program.

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Bigger, better ad campaign promised this year

Article Abstract:

The Recreational Boating and Fishing Foundation has finalized the advertising campaign for 2004 with the Water Works Wonders campaign. The advertising is projected to reach 86 percent of the target audience and generate more than 800 million adult impressions.

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Maine boatbuilding gets a promotional push

Article Abstract:

Maine's boatbuilders have joined together to promote worldwide the Maine's boatbuilding industry.

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