Article Abstract:
The British Direct Marketing Assn will have a busy summer in 2000, with activities ranging from a new image campaign, a drive to put more confidence on Internet shopping, and the entry of two new major marketing agencies into its ranks. The image campaign called Changing Opinions is intended to make British consumers more aware of direct marketing and the benefits they can derive from it. The association has also published 3 million flyers lauding direct marketing that were inserted in a selected list of IPC women's weekly titles.
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Article Abstract:
The Direct Marketing Assn (DMA) terminated 14 employees, representing 7% of its total workforce, due to a drop in the number of persons attending its seminars and conferences. The most affected was the spring net.marketing conference which saw a big decline in attendance even if the event would be held in the late Sept 2001. The layoffs were done at DMA's offices in New York and Washington but did not specify which positions were eliminated. The trade group said no new layoffs would be conducted.
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Article Abstract:
British trade groups Alliance for E-Business and the Consumers' Assn have started the TrustUK initiative to boost online sales in the country. TrustUK aims to make the Great Britain the center of electronic commerce in Europe by accrediting codes of practice for online trading. Codes of practice focus on truth in advertising, use of good English, transparency, contractual information, secure payment provisions, protection of children and of privacy.
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