A $500 million campaign with not a penny for search?
Article Abstract:
A focus on IBM's new 500 million dollar marketing campaign to highlight its enhanced office productivity software Vista Operating System is presented. This campaign is targeted towards fortune 500 companies.
author: Wise, Bill, Pastermack, David
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Electronic computers, Systems Software Pkgs (Micro), Computer industry, Product introduction, Microcomputer industry, Operating system, Operating systems (Software), Operating systems, International Business Machines Corp., IBM, 64-bit operating system, 32-bit operating system, Vista Operating System (Operating system)
MSN hails adCenter as one-stop shop for search ads
Article Abstract:
Microsoft Corp. launches the paid search portion of MSN adCenter as a one-stop shop for search advertisers and company executives.
author: Bank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Services introduction, Computer software industry, Software industry, Microsoft Corp., MSFT, Company service introduction, Service introduction
Soffont adds features to CRM tool
Article Abstract:
Soffont Software, a supplier of enterprisewide customer relationship management solutions, has launched TRACKweb CRM 7.0.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Business Software Pkgs (Micro), Business management software, Suites (Software), Soffront Software Inc.
subjects list: United States, Advertising
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.