7 proven techniques to boost response

Article Abstract:

There are seven tried-and-tested methods of boosting direct-mail response. These seven are the 'yes/no' offer; credit card payment; time limit; free gift; sweepstakes; envelope package; and the bind-in card. For instance, the 'yes/no' offer is popular for subscriptions but can be used with other promotions including fundraising. It is effective because it draws attention, adds urgency and increases involvement. On the other hand, a free gift is better than a discount offer since the value of product or service do not have to be lowered.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Radical ways to capture BTB buyers

Article Abstract:

Guidelines for creating effective mail advertising and other marketing strategies for business-to-business buyers are presented.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

How to Run a Brainstorming Session

Article Abstract:

Thirteen suggestions are offered for organizing and running a brainstorming session in order to deal with a business situation.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: